What Are Private Label Candles?

What Are Private Label Candles?

Private-label candles are produced by a manufacturer but sold under a retailer's or reseller's branding.

Buyers can customize these candles regarding fragrance, design, packaging, and labeling to suit the retailer's preferences and branding.

Private-label candles are popular among retailers who want to offer exclusive candle products under their own brand without having to invest in the candle-making process themselves.

Depending on the target market and branding strategy of the retailer, they can range from simple, standard candles to luxury, specialty candles.


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