Private-label candles are produced by a manufacturer but sold under a retailer's or reseller's branding.
Buyers can customize these candles regarding fragrance, design, packaging, and labeling to suit the retailer's preferences and branding.
Private-label candles are popular among retailers who want to offer exclusive candle products under their own brand without having to invest in the candle-making process themselves.
Depending on the target market and branding strategy of the retailer, they can range from simple, standard candles to luxury, specialty candles.
