Private label scented candles involve creating custom-branded candles that are manufactured by a third party. Here’s a step-by-step breakdown of the process:
1. Define Your Brand & Concept
- Determine your target market and brand identity.
- Choose the type of candles you want (e.g., soy, beeswax, paraffin).
- Decide on scents, colors, packaging, and overall aesthetic.
2. Find a Private Label Manufacturer
- Research candle manufacturers that offer private labeling.
- Request samples to evaluate quality.
- Compare pricing, minimum order quantities (MOQs), and customization options.
3. Customize Your Product
- Scent Selection: Choose from pre-made fragrances or create a custom blend.
- Wax Type: Select the type of wax (soy, coconut, paraffin, etc.).
- Wick Options: Cotton, wood, or other specialty wicks.
- Container & Packaging: Select jars, tins, or custom vessels.
- Label & Branding: Design custom labels, boxes, and branding elements.
4. Approve Samples & Place an Order
- Review and test samples for scent throw, burn time, and quality.
- Make any necessary adjustments before finalizing the product.
- Confirm order details and place your bulk order.
5. Production & Quality Control
- The manufacturer will produce the candles according to your specifications.
- Perform quality checks to ensure consistency and performance.
6. Packaging & Shipping
- Decide if the manufacturer will handle packaging or if you’ll package them separately.
- Arrange for shipping to your warehouse, fulfillment center, or directly to customers.
7. Marketing & Selling
- Set up your online store or retail distribution.
- Promote through social media, influencers, and advertising.
- Offer seasonal or limited-edition scents to drive demand.
